Database Answers Beinecke Rare Book Library, Yale University

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CRM Marketing Data Architecture
An Access Database is available on demand.

If you are new to Data Models, this page of my new Tutorial will help you understand the Data Model.

The purpose of this diagram is to show the building-blocks in the Data Architecture for aggregation of basic CRM data and popuation of a Data Mart to support a wide range of analysis and Reports for Marketing.

Data Model for CRM Marketing Data Architecture
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