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We would be glad to have
your comments.
Click here to check out Customer Data Platform
The architecture for a ‘Marketing Cloud’ must integrate all channels, consume all data,
and use analytics to respond to each customer individually.
Getting Started with Self-Service Digital Transformation with Self Service
I am helping a number of Clients to undertake a digital transformation program,
with a strategic commitment to be more customer centric.
The challenge is to evolve from being a product driven, B2B business into a
services and contractual business with an evolution to become a B2C business model.
To achieve these goals, a programme has been established to drive a Customer focused CRM initiative, involving the implementation of Oracle EBS, SAP and Salesforce.
A team consisting of internal stakeholders and SMEs is usually created and can be augmented with additional
skills in CRM, Data Governance, Data Modelling and Architecture.
I sometimes recommend 'Getting Started with Self-Service, by Gooogling for
'Self-Service Digital Transformation with Self Service'.
This usually starts by building a Customer Data Platform
The UK Government has a good blog on
"Building a Platform"
Potential Partners for "Getting Started with Digital Transformation" :-
IBM
,Liaison, Microsoft, ORCL (+Apex eLearning), Progress
3 Phases Implementation for ORCL
Phase 1 : KPI/Alert for Off-site Heathrow
Phase 2 : Basic Customer Data Platform and Phase 1.
Phase 3 : Full-featured Customer Data Platform.
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We have included features from :-
Customer Experience Management
Customer Journey Mapping (Basic)
and (Complex).
Customer Lifetime Value
Customer Master Index
CRM Customer Metrics
Know your Customer
Self Service BI
The Customer Experience Management gives a consistent User Interface.
Proof-of-Concept (POC)
Priorities :-
1) Create Reference Data
2) Create Master Data
3) Create Transaction Data
4) Create Generic (Data) Platform
Our Development Environment is Oracle Login(dba/m3)
In the Conceptual Data Model on the left We have incorporated Data Models for :-
Know your Customer
Customer Journey Mapping
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Barry Williams
Principal Consultant
Database Answers Ltd.
London, England
August 29th. 2016
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© DataBase Answers Ltd. 2016
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