The Information Catalog
This Page shows the specifications for
Customer Profitability
KPIs.
Data in the KPI_Specifications Table
Area
Level
Name
Derivation
Responsible
Format
CRM
1
Summary values
Checked against Expectations and Threshold values
Director
Scorecard
CRM
2
Customer Profile
Consolidated in the Customer Data Mart.
CRM Manager
Data Mart
CRM
3
Daily Results
Consolidated at Customer level.
Marketing Manager
Customer Database
CRM
4
Daily Systems Totals.
Measure gains or losses in Customers at Product level.
DBA
Product Database
