Database Answers
Data Model for Omni-Channel Retailing

This diagram shows the Customer with four Platforms which make up the Omni-Retailing Experience :-
Channel, Customer, Products and Purchasing, Omni-Channel Retailing Data Model
Implementation of a Strategy could be done as follows -
  • Decide the priorities from the four Platforms, eg Customer
  • Review the Subject Area Data Models and create a 'Best-Fit' Model
  • Define the Events in the Life-Cycle of a Customer.
  • Choose a suitable Reference Data Architecture
  • Review the value of a Proof-of-Concept.
  • Check out these Subject Area Models :-
  • Customers
  • In Store Shopping
  • Online Shopping
  • Payments
  • POS
  • Products and Brands
  • Products and MDM
  • Purchasing Patterns

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