Database Answers Beinecke Rare Book Library, Yale University

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CRM Marketing Data
An Access Database is available.

If you are new to Data Models, this page of my new Tutorial will help you understand the Data Model.

The purpose of this diagram is to show the details of a Data Mart to support a wide range of analysis and Reports for Marketing.
If you are interested, you can also check the details of the underlying Architecture

Data Model for CRM Marketing Data
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