Customer Data Model for Customer Loyalty Programs

Customer Data Model for the Customer Loyalty Programs

Back to the Data Model

Here are some interesting links you might like :-

BlueVenn (Boston, Bristol (UK)

McKinsey (Global)

Synthio (Synthio)

Recently, we have seen increaesd attention on Customer Data for marketing purposes.

Here is a top-level overview of the CDP :-

Here is a diagram of a Customer Data Platform from the McKinsey Web Site, showing both a CDP and a Loyalty Loop :-