Barry's Data Model


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Business Data Model

Wipedia has an interesting entry for Loyalty Programs.

I have created five Data Models related to Customer Journey Mapping.
This a Concept Diagram from Martin's Background, Requirements and Specs document ... and other Martin's draft Models
Here are pages on Customer Data Platforms and Customer Journeys.

Stage 1 Business Data Model
Stage 1 Physical Data Model

Stage 2 - Then we include the Customer Data Platform and Customer Journeys.

Phase 1 of the Business Data Model for Review
Here we show the full range of our thinking.

The Business Data Model is for Review on July 15th
Phase 1 will involve finding a Supplier to partner for the Customer Data Platform, Customer Journeys and Reports.

Model Phase 2 from Martin's Specs - July 17th
Barry has added a Primary Key

Transaction Entities

Barry Williams
Principal Consultant
Database Answers Ltd.
London, England
August 4th. 2018

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