A discussion of Supply Chain implications from Enterra.

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And here's a site that describes John Lewis as "Britain’s favourite omni-channel retailer"

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All the major Vendors are active in this area - Oracle ,IBM Omni and IBM Sterling , Microsoft and SAP

This diagram shows the Customer with four Platforms which make up the Omni-Retailing Experience :- Channel, Customer, Products and Purchasing,

Implementation of a Strategy could be done as follows - Decide the priorities from the four Platforms, eg Customer Review the Subject Area Data Models and create a 'Best-Fit' Model Define the Events in the Life-Cycle of a Customer. Choose a suitable Reference Data Architecture Review the value of a Proof-of-Concept.

Check out these Subject Area Models :- Customers In Store Shopping Online Shopping Payments POS Products and Brands Products and MDM Purchasing Patterns

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Terms in Quotes are Customer Options from the John Lewis Web Site

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Barry Williams
March 22nd. 2014
Database Answers Ltd.
London, England